At the beginning of 2020, we launched an NAR version of the Photofy app, which empowers members to personalize and share the “That’s Who We R” campaign assets (graphics and videos) on social media. The app is free to all NAR members.
Since then, several state and local associations, and affiliates, have expressed a desire to use the app as an easy way to deliver their own, locally-produced assets to their members—so that they can personalize and share them to their social media audiences. This ability to empower your members to personalize and share your assets to their social media audiences not only provides exponential reach for your messages, it does so in an authentic way because it’s coming directly from your members, and not paid advertising.
NAR would now like to extend the opportunity for state and local associations to create their own galleries of assets on the app, working directly with Photofy.
Your members will be able to access your gallery in addition to the NAR gallery, simply by toggling between them on the app. Please note that while there is a cost to your association paid directly to Photofy, NAR has negotiated a significant discount for state and local associations.
In this webinar, you will see a demo of Photofy and a walk-through of the process to deliver your branded, local assets to your members using the app.
