The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business. Watch this entertaining video to learn how members can protect the value of the mark by using it properly. Remember, a REALTOR® isn't "just another real estate agent." Being a REALTOR® means more.
More Resources
- Review the REALTOR® Trademark/Logo Rules and access REALTOR® logos.
- Review the Membership Marks Manual for more detailed information about using the REALTOR® logo and trademark.
- Watch Maintaining the REALTOR® Brand for the Next 100 Years to review important rules for associations to be aware of so they and their members are using the REALTOR® marks properly.
