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Many real estate professionals strive to be authentic on social media, but where is the line in the sand? What you say about your clients, your listings and yourself could reveal valuable information to bad actors who may be looking online for an easy target. Host Tracey Hawkins speaks with two social media superstars in the real estate profession about the online boundaries they set to protect themselves and their clients' privacy. One of them says she knows of a sale contract that was canceled over a social media post.
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Meet the guests:
Carrie Little is the principal owner and managing broker of CarMarc Realty in Warrenville, Ill., and a digital marketing and technology expert in the real estate space. As a national speaker, Little has educated thousands of real estate professionals since 2008 on the best technology tools available in the United States. She served as the 2017 Illinois state president for Women’s Council of REALTORS®. Little holds a bachelor’s degree in business administration and a master’s degree in digital marketing and analytics.
Jeremias “JMan” Maneiro is the national trainer at Douglas Elliman Real Estate, chief “edutainment” officer at JMan Seminars and an associate broker with RE/MAX Realty Group in Rochester, NY. A millennial with a knack for technology, he speaks from the heart and aims to elevate everyone’s “techxpertise,” regardless of their generation or skill level. Maneiro is renowned for his infectious energy and spontaneous humor, captivating audiences globally, both online and in person. His journey in public speaking began in 1987, when he was the ring announcer for his elementary school circus.
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Podcast Transcript:
About the Host
Tracey Hawkins, also known as “Tracey, the Safety Lady,” is a former real estate agent who founded her own safety education program, Safety and Security Source, in 1995. Hawkins is a content creator who teaches 12 interactive safety classes that she wrote herself. She teaches agents to stay safe and build their businesses by protecting the consumer. She teaches brokerages how to reduce liability. Hawkins has written expert safety content for REALTOR® Magazine and other national real estate publications, including RISMedia, Inman and The Close.