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To better serve its members, the National Association of REALTORS® has developed a new, dynamic member newsletter. Launching April 20, the newsletter—called Edge Up With NAR: Connect, Leverage and Learn—will consolidate the Member’s Edge, Commercial Digest, REALTOR® YPN and AE INS newsletters into a highly targeted and personalized weekly member e-newsletter. Edge Up is a nod to the name recognition of Member’s Edge and emphasizes the edge that NAR products and services provide members. The project will streamline member communications and eliminate content redundancy in multiple emails, as well as reduce the amount of communication members receive from NAR.
“Whether a member is in residential or commercial real estate; an agent or broker; early in their career or seasoned and experienced; or an association executive, Edge Up With NAR will be targeted to reach each person with information relevant to them,” says Jen Hajigeorgiou, NAR’s director of content strategy.
The innovative, mission-driven newsletter will be curated and personalized for all audiences and interests and will be tagged appropriately for delivery to the right individuals. The newsletter will also highlight the benefits and value of NAR membership. Recipients will be able to select their content preferences in their My Account beginning April 20.
