Brokers

Tips for boosting productivity and running your business more effectively. Don’t see something you need? Contact us any business day, 8 a.m. - 6 p.m. Central Time, at 800-874-6500.

Running a profitable brokerage takes vision, discipline, and stamina—never more so than now.

In addition to the resources available through this page, REALTOR® Magazine's Broker to Broker Network offers articles with tips for boosting productivity and running your business more effectively. Don’t see something you need? Contact us any business day, 8 a.m. - 6 p.m. Central Time, at 800-874-6500.

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Latest Industry News for Brokers

2024 Events

Register Today for FREE ABR Courses

Live, virtual, instructor-led (no cost)

Please register for only one class:

Oct. 1–2, 2024 with Sabrina Brown
Oct. 15–16, 2024 with Shane Mask
Oct. 28–29, 2024 with Melanie McLane
Nov. 13–14, 2024 with Brandon Johnson
Nov. 18–19, 2024 with Marion Napoleon
Dec. 3–4, 2024 with Greg Glosson
Dec. 18–19, 2024 with Peter West

Online, self-paced (no cost)

Register now

NAR NXT, The REALTOR® Experience

November 8-10
Boston

NAR NXT combines the power of industry-leading speakers, expert education, and networking opportunities. Exchange ideas and experiment with cutting-edge innovation at the industry’s largest real estate expo.

Register now

Important times/dates:

  • Thursday, Nov. 7, 10:00-11:00 AM 
    Broker Engagement Council
  • Thursday, Nov. 7, 1:00-2:30 PM
    Small Broker Committee
  • Thursday Nov. 7, 3:00-4:30 PM
    Idea Exchange Council Broker Forum
  • Saturday Nov. 9, 3:00-4:30 PM 
    Broker Engagement Committee

Broker Power Hour Updates & Archive

Upcoming Webinar

Wednesday, Oct. 23 at 1 p.m. EST | 12 p.m. CST

How to Build Your Team or Teamrage

Register now

For over a decade, It's been all about predictable greatness by combining Verl Workman's experience and wisdom with the experience and wisdom of the other coaches and clients who now make up Workman’s organization. Workman Success Systems found a predictable and repeatable path to greatness in business, with a special focus on the real estate industry. They call it "predictable greatness," and it’s proven itself through the professional and personal success of thousands of broker, teams, agents, and other business professionals.

Veri Workman

Speaker: Verl Workman

Verl makes it his personal mission to develop amazing coaches. It takes thorough vetting and intense training. But it all starts with being a master coach himself, who leads by example.

Verl is an accomplished speaker and presenter with experience and expertise in all aspects of sales, marketing, promotion, management, and technology.

Verl’s contagious style and sales and management mastery make him not just an ideal coach, but the consummate coach’s coach.


Save the Date! Upcoming 2024 Broker Power Hour:

  • Wednesday, Dec.18 at 1 p.m. EST | 12 p.m. CST

Previous Recordings

September 2024

Topic: This webinar covered topics such as the main types of fraud schemes, including a demonstration of how AI is used to manipulate your buyers' consumer expectations of their REALTORS®, red flags every agent should watch for, and resources to prevent fraudulent sellers and wires, plus steps to take immediately when you suspect fraud.

View recording

Connect with Tom Cronkright: tcronkright@certifid.com

CertifID website

July 2024

Topic: NAR's Deputy Chief Economist and Vice President of Research Jessica Lautz shared an economic update and market trends for brokers. Find out what’s in store for the real estate market in the upcoming months and what that means for your brokerage.

View recording

June 2024

Topic: Hear from NAR's Legal Team and John D. Mayfield in an empowering webinar designed specifically for real estate brokers and managers. Explore innovative strategies and practical tools to help your agents stand out in a crowded marketplace by effectively showcasing their unique value to clients.

View recording

March 2024

Topic: Attracting and retaining top-performing agents can be challenging in an extremely competitive industry. Here’s how you can stand out from the crowd and offer a benefit that gives your agents financial security.

View recording

January 2024

Topic: NAR Deputy Chief Economist and Vice President of Research Jessica Lautz shared economic updates and market trends for brokers. Find out what’s in store for the real estate market in the upcoming months and what that means for your brokerage.

View recording

December 2023

Topic: Former NAR President Tracy Kasper offered updates post-Burnett trial and what comes next. Note: This session was not recorded due to the legal nature of the information shared.

October 2023

Topic: NAR resources to evolve your firm, including updates on C2EX, Financial Wellness, broker activities at NAR NXT, and future broker events.

View recording

July 2023

Topic: NAR Chief Economist Lawrence Yun shared economic updates and market trends that will directly affect brokers in the upcoming months.

View recording

June 2023

Topic: Latest industry insights and strategies to navigate the ever-evolving landscape of risk management and legal compliance.

View recording

March 2023

Topic: NAR Chief Economist Dr. Lawrence Yun shared economic updates and market trends for brokers. Find out what’s in store for the real estate market in the upcoming months and what that means for your brokerage.

View recording

February 2023

Topic: Agent retention and recruitment with moderator Kymber Lovett-Menkiti, NAR’s 2023 Broker Relations Liaison, and panelists Karen Hatcher, CEO & Broker, Sovereign Realty & Management; Jo Jenkins, Broker, RE/MAX Concepts; and Brandon Roberts, Broker, Windermere Crest Realty Co.

View recording

Small Broker Mastermind 2024

Monday, Sept. 30, 10:00am PST | 11:00am MST | 12:00pm CST | 1:00pm EST

Small Broker Mastermind

The Small Broker Mastermind will be an opportunity for managing broker members to join a virtual facilitated community with (2+ agents) to learn strategies, share resources, and get feedback.

Attendees will participate in a one-hour discussion with the 2024 Small Broker Committee Members, discussing different Zoom breakout group topics. Topics include:

  • Setting up your team/teamerage
  • Showing value
  • Tech for small brokers
  • Lead generation

Registration for this event has reached capacity. Please email brokerforum@na.realtor for more details.


The Small Broker Survey Flyer summarizes the findings to better understand the needs of Small Brokers (25 licensees or less) from the 2024 Small Broker Survey. The survey is designed to:

  • Determine the basic demographics of small brokers;
  • Measure small broker use of nar.realtor;
  • Explore what NAR could be doing for small brokers that it is not doing now.

Produced by NAR’s Research Group.

Explaining Broker & REALTOR® Value

NAR establishes guidelines for local MLS broker marketplaces to support pro-consumer and pro-business competitive real estate markets.​​ Share these infographics with your team to further emphasize the value of working with a REALTOR®.

Learn more at facts.realtor

179 Ways Agents Who are REALTORS® Are Worth Every Penny of Their Compensation.

View the list here or download a PDF version to share with your office or clients.

105 More Ways

View the list here or download a PDF version to share with your office or clients.

Local MLS Broker Marketplaces Make Home Fantasies Realities

Local Broker Marketplaces Make Home Fantasies Realities Infographic

Download PDF

Local MLS Broker Marketplaces in Action

Image of Local Broker Marketplaces in Action PDF

Download PDF

Why Hire an Agent Who Is a REALTOR®?

Why Hire An Agent Who Is A REALTOR®? Thumbnail

Download PDF

thedifference.realtor

Leverage NAR branding language and creative assets to distinguish yourself from non-member agents. Sign in to access marketing materials to share on social, on your website, in your bios, and in your emails. Distinguish yourself by sharing the value of the REALTOR® brand which unites us.

facts.realtor

NAR is working hard to prevail in the court of law and is seeking all of our help to prevail in the court of public opinion. Use the many talking points, infographics, articles, and resources available here to tell your story. This site is geared toward helping consumers and others understand the value REALTORS® bring to the real estate transaction and it explains how local broker marketplaces foster competition.

CRD.realtor

The Center for REALTOR® Development (CRD) is devoted to lifelong learning, career advancement, and specialized credentials for brokers and agents. The online learning site is your hub for online courses, microcourses, and on-the-go resources. Sharpen your skills and prepare your agents for the changing market.

NAR to Provide ABR® Coursework at No Cost

From late February through the end of the year, members can complete the course via a live interactive webinar or online at their own pace.

Learn more

View FAQs

More News for Brokers

News and resources from NAR for brokers, including office and team management, legal, risk management, and broker education.
Your challenge is to create your own lollapalooza brand. If you want to be like Disney, you have to act like Disney. Teams can create lollapalooza experiences for each customer by providing a personal touch. This requires teaching agents to truly know their customers and do their homework.
Rather than hoping your sales associates—and you—don’t get hit with a lawsuit, be proactive by maintaining and updating a policies-and-procedures manual (see “Start with the right procedures,” page FB4), monitoring paperwork, confronting problematic actions immediately, and letting associates go if they don’t change their ways. Failure to address illegal actions by your associates, whether they’re committed knowingly or unknowingly, can expose you to liability and put your brokerage at risk. No amount of business that associates generate is worth that.
Agent recruitment and retention is at the forefront of brokerages’ goals for business growth, even nudging out profitability or agent productivity, according to a new survey of 150 brokers and owners across the U.S. conducted by Contactually, a relationship marketing software firm.

Offers, Tips, and Professional Development

Right Tools, Right Now

NAR has made hundreds of critical business resources – webinars, courses, toolkits, and more – available to members FREE or at significant discounts.

Online Courses

Online courses allow students to learn on their own timeline, from wherever they are.

Best Practices for Virtual Meetings

Whichever virtual platform you use, adhering to best practices will improve the overall success of the meeting when it comes to sound and video.

Toolkits, Programs, and Association Grants

Broker Summit Toolkit

Members of the Broker Engagement Committee created this Broker Summit Toolkit to help you get started on planning your association’s event. We hope you find it a useful resource and we look forward to hearing about your event!

Download the Toolkit

Broker Engagement Program & Association Grants

The Broker Engagement Grant allows local and state associations to create Broker activities which align with the Broker Engagement Committee’s and Broker Engagement Council’s purpose: increase broker engagement, representation and feedback regarding NAR’s programs, services and strategic priorities. State and local associations may apply for a grant of up to $5,000 for broker engagement purposes annually. Reach out to your state or local association to see how you can help today!

Learn more and apply

Commitment to Excellence

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