Share
Real estate professionals face a myriad of marketing options. While there’s no “one way” to promote your business, there are certainly plenty of ways to make mistakes—especially if you’re a global agent.
Cross-cultural sensitivities present a number of challenges that you wouldn’t necessarily encounter in your local market. It’s easy to assume that the ways you’ve built your practice at home can be applied to another market, in another country, but that’s not the case.
This issue of Global Perspectives sheds new light on some of the pitfalls you may encounter, as well as a few fresh ideas and inspiration. You’ll find new marketing tools, developed specifically for CIPS designees, as well as profiles from other global agents, and a mixture of actionable marketing tips.
Given the vast number of marketing options, agents must choose the best techniques for their business strategy. Hopefully, you’re tracking your results, so you know what works best. It’s also important to try new things, testing their effectiveness relative to what you’ve always done. After all, constant refinement is the only way to keep raising the bar.
If you have tips that would benefit your CIPS colleagues, we encourage you to continue the conversation by sharing your ideas with other CIPS designees in our Facebook group (Official Group: NAR CIPS Designees). And if you haven’t yet joined this closed group, please visit the page and request an invitation!
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.