NARs Global Marketing Center

Have you heard about the new online platform, where CIPS designees can access all of your benefits in one convenient location? Easily customize, download and print CIPS-branded marketing materials and reports.

Your next marketing campaign can be completed in just a few clicks by uploading your mailing list, printing and shipping directly to potential clients—all from the website!

Flyers

For Buyers

Looking to purchase international real estate? I can help.
Three versions:

• For buyers purchasing in the U.S.
• For purchasing abroad.
• For buyers purchasing in [name of area].

For Sellers

I’m a CIPS designee, I can showcase your home.
Two versions:

• For sellers in the U.S.
• For sellers anywhere.

Each flyer is 8.5” wide and 11” tall. Customizing options include:

• Contact information
• Add your photo and/or logo
• Add a custom message

Postcards

For Sellers

• Showcase your home for the world to see.

For Buyers

• Where in the world is your dream house?
• A world of opportunity
• The American Investment (for buyers purchasing in the U.S.)

Postcards are 8.5” wide and 5.5” tall. Customizing options include:

• Contact information
• Add your photo and/or logo
• Add a custom message
• Include a disclaimer

Agent Snapshot

Katherine Figueroa, CIPS, CRB, GRI, MRP, RSPS, TRC, Watson Realty Corp. REALTORS®, Davenport, FL

A native of Puerto Rico, where she spent over 28 years in the real estate industry and held numerous leadership positions before relocating to central Florida, Katherine now practices real estate along with her husband, Guy Sanchez, also a CIPS designee. In addition to her extensive industry experience, she is fluent in English, Spanish and Portuguese.

Her market (southwest-Orlando and northwest- Osceola county) has strong international influences, attracting a wide variety of people who love to live, work, invest, and retire near the theme parks. She’s already made extensive use of the new CIPS marketing materials to attract new business.

“I love the new flyers and postcards,” says Katherine. At open houses, for example, she uses the flyer geared to international buyers of U.S. real estate. “It’s a great way to start a conversation with buyers from other countries and introduce my international training and experience. Often, they also need help selling property back home, and appreciate my ability to assist with that too.”

Katherine has also done direct mailings of the new postcards, in addition to posting some of the flyers on her website and Google business page, and using them in her social media efforts. “The Internet and social media are such essential tools for promoting yourself to the world, and these materials are an excellent way for any CIPS designee to stand out in a crowded real estate market.”

I love the new flyers and postcards. It's a great way to start a conversation with buyers from other countries and introduce my international training and experience. Often, they also need help selling property back home, and appreciate my ability to assist with that, too.

Additional Resources

For CIPS Designees:

In addition to customizable marketing materials, the Global Marketing Center provides a convenient single point of access for many other resources, including:

• Past issues of Global Perspectives in Real Estate
• Referral contract form
• Marketing guidelines
• CIPS logos
• Flash banner ads (GIF files)
• CIPS “badge” for your website
• CIPS Facebook cover photo
• Sample press releases (to announce your CIPS designation)
• Marketing PowerPoint slides
• Research reports
• CREA Affiliate membership

For Association Staff:

• Past issues of Global Perspectives in Real Estate
• Marketing guidelines
• CIPS logos
• Research reports
• Course provider resources
• Brochures

Get Yours Today!

To access all these business-building resources, visit printingstorefront.com/narglobal and log in with your NRDS ID number for both the username and password.

Questions? Contact us at cips@realtors.org or 312-329-8369.