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Promoting your business using short videos can builds trust with clients and prospects and help you generate new leads. Use videos for your website, blog, social media, or email.
Respond to leads.
Use tech tools like BombBomb to respond to customer emails with video messages. Record your response, and videos will play directly from your customer’s inbox.
“This incredibly personal touch immediately lets a buyer or seller know you’ll go the extra mile and that they matter,” says Cory Jo Vasquez, chief marketing officer with the Realty One Group.
Display customer testimonials.
Don’t just ask for written reviews from customers about your service. It’s more powerful to capture their comments on video. Then, you can share the videos with your sphere and on your social media channels. “There’s nothing like hearing firsthand from other happy buyers and sellers in their new home,” Vasquez says.
Offer housing market updates.
Homeowners want to know what’s happening in their market. Use video to present yourself as the local expert. Connie Carlson, associate broker with Ansley Atlanta in Marietta, Ga., posts weekly market snapshot videos on social media. The reports include the latest data on the area’s inventory and listings under contract and sold.