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References
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
What You Can Do With Video Marketing
15 Best Real Estate Marketing Videos to Generate & Nurture Leads (The Close, Jun. 20, 2024)
“Realtors® nowadays are all about creating real estate videos, but many are missing the mark regarding their main goal—generating and nurturing leads. [The Close has] compiled 15 best real estate marketing videos that successful agents use to fill their customer relationship manager (CRM) with high-quality leads. Not only does this article break down why each video is so effective, but also provides you with expert advice on creating your own. The 15 videos include “Educational Real Estate Marketing Videos”; “Real Estate Listing Walk-through Videos”; “Agent Introduction Videos”; and “Client Testimonial Videos.”
TikTok Marketing for Real Estate (Realty Biz News, Mar. 7, 2023)
“TikTok has a billion monthly active users. To put things into perspective, out of 4.8 billion internet users worldwide, 20.83% use TikTok. In the USA alone, TikTok has 73.7 million monthly active users, with a prognostic to grow to 88.7 million by 2024, according to eMarketer. Real estate agents can use TikTok to create short-form video content to inform and engage their followers. With skill and imagination, TikTok can be a powerful lead-generation tool for realtors.”
A Step-by-Step Guide to Creating a Virtual Home Tour (REALTOR® Magazine, Nov. 4, 2020)
“The cost and complexity of virtual tour technology have come down in recent years, making these tours more accessible for real estate professionals. To help you create exceptional virtual home tours, here’s a step-by-step guide to gathering equipment; preparing to shoot and edit the photos; uploading and editing the images; creating the tour from walkthrough to exit on an online platform; and publishing and marketing the tours.”
Cleaner Video Marketing (REALTOR® Magazine, Oct. 2020)
“It's getting easier all the time to make and distribute videos, but shooting a home tour with your smartphone quickly and without proper planning will keep you from delivering a polished production that will help sell a listing.”
Getting Started Online
13 Video Marketing Best Practices for Real Estate Business (HousingWire, Aug. 28, 2023)
“Because 99% of homeowners begin their search online, your videos must be viewable on a variety of devices. This means optimizing for mobile. Optimizing for mobile streamlines the content so it isn’t cluttered or hard to navigate on a smaller screen. Optimized videos won’t have lags, skips or take forever to load either.”
Video Marketing Works Since Few Agents Use It (Florida REALTORS®, Jun. 9, 2023)
“Most real estate professionals don’t create video content – and that gives those who do a key advantage. A strong online presence is critical for achieving success, and one strength-building option is to include great videos. Optimization includes attention to detail, including the video’s title, description, tags and other metadata that make it easier for search engines and viewers to understand the video’s content and purpose.”
Where to Post Your Videos on Social for Maximum Exposure (REALTOR® Magazine, Mar. 21, 2023)
“Build your camera confidence by using “1:1 video,” such as creating a short, unscripted and unedited video using your phone for one person whom you already know. Peitz recommended creating a “visual Hallmark card,” as she calls it, wishing one person a happy birthday. “They feel great receiving it, and it creates a very human, personalized connection,” she said. Also, 1:1 videos can help build your confidence in front of a camera and help you get used to seeing yourself on video.”
A Formula for Creating Short Marketing Videos (REALTOR® Magazine, Nov. 15, 2022)
“You undoubtedly know the power of video marketing, considering that YouTube is the number two search engine. But maybe you don’t feel comfortable in front of the camera, so you’ve avoided trying your hand at creating videos. The purpose of video is to connect with clients more personally and enable them to get a better glimpse of who you are, Robert Kennedy III, a national speaker with Kennetik Kommunications, told attendees Sunday at a session during NAR NXT, The REALTOR® Experience in Orlando, Fla. Kennedy said a simple storytelling approach can help calm your fears around what to say and how to structure your videos.”
Web Resources
CNET Video Camera Reviews – Reviews and comparisons of digital video cameras from the technology experts at CNET.
Facebook Live – "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."
FaceTime – Learn how to use FaceTime to make video and audio calls from your iPhone, iPad, or iPod touch.
Matterport – “Create experiences like nothing you’ve ever seen before. With a single scan, you can automatically create 3D walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.
Messenger –“ Hang out anywhere, anytime by getting on a call or a group video chat.
Skype Meet Now – Generate your free unique link with one click, share it with participants and enjoy effortless meetings with Skype. Full set of features at your disposal.
TruPlace – “For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.”
Video Camera Tutorials – Media College provides step-by-step guides to various aspects of using a video camera.
Zoom – “ Simplified video conferencing and messaging across any device.”
Books, eBooks, & Other Resources
eBooks
The following eBooks and digital audiobooks are available to NAR members:
The Complete Idiot's Guide to Skype for PCs (eBook)
Facebook Marketing for Dummies (eBook)
How to Shoot Video That Doesn’t Suck (eBook)
Master Facebook (eBook)
Skype for Dummies (eBook)
Video Marketing for Dummies (eBook, Audiobook)
The Complete Idiot’s Guide to Digital Video (eBook)
Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)
Digital Video for Dummies (eBook)
Put Your Business Online (eBook)
Videoblogging for Dummies (eBook)
Virtual Selling (eBook)
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61
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