The REALTOR® to REALTOR® Series: How Your Clients Can Finance Green Home Upgrades

The existing housing stock isn’t built to meet increasing consumer demand for greener living. So, if your buyers want a high-performance home, they’ll likely need to retrofit a property with energy efficient features. That may sound like an expensive process, but there are financing options to help your customers reach their goals. Host Marki Lemons Ryhal speaks with two sustainable housing experts about the green financing avenues every agent should know.

Meet the guests:

John Rosshirt is co-owner and designated broker at Stanberry, REALTORS®, in Austin, Texas, and 2024 chair of NAR’s Sustainability Advisory Group. Rosshirt has served as president of the Austin Board of REALTORS®, regional vice president of Texas REALTORS®, chair of NAR’s Smart Growth Advisory Board and member of the GREEN Resource Council Advisory Board. He has taught NAR’s Smart Growth class and contributed to the Center for REALTOR® Development’s “Planning and Zoning” certificate course.

Angela Grannan is broker-owner of The Grannan Group in St. Petersburg, Fla. She began her career as an environmental consultant in commercial real estate due diligence and has grown her education and expertise to include buying and selling residential and commercial real estate. Her company launched a “Plant Your Roots” program with a mission to plant a native tree for every transaction. Grannan says her background in the pre-purchase process gives her the detailed knowledge to assist clients through the entire process, beginning to end.

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Podcast transcript:

About the Host

Marki Lemons Ryhal, host of The REALTOR® to REALTOR® Series, is a managing broker, bestselling author and national speaker with more than 30 years of marketing experience. She aims to change the industry conversation through the podcast to benefit you and your clients. You'll hear Lemons Ryhal mix it up with real estate professionals across the country, discussing the methods they’re using to address market challenges, improve sales or save time and money. Plus, hear anecdotes about extraordinary experiences they’ve had in the field.