The Most Popular Time to Search for Homes Online

A woman reads her tablet

RUSS ROHDE - Image Source / Getty Images

As the hot market makes reading real estate listings online a common activity for households, a new study shows house hunters tend to be more active at certain times of the day and week.

The most popular time of the week to search for homes: Tuesday at 8 p.m., according to a recent study of visitor activity with real estate listings at Redfin.com.

“That’s after regular work hours, post-dinner, pre-bedtime, smack dab in the middle of the workweek,” researchers say.

The least active time for real estate listing searches is Friday evenings.

Studies are also offering insights on timing in other aspects of real estate, such as the optimal time to sell. A separate study released this week by realtor.com® recently showed the busiest week for real estate is quickly approaching.

Home sellers who list during the week of April 10–16 will be able to take advantage of the spring buying season’s anticipated strong demand, high asking prices, quick home sales, and lowered competition from other sellers, according to realtor.com®’s fourth annual Best Time to Sell Report. Those who list that week will likely get a head start on the competition. Plus, sellers who list from April 10–16 could secure asking prices that are nearly 11% higher—or $39,000 more—when compared to the start of this year, according to realtor.com®’s research. Read more.

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