Seven case studies in consumer outreach. Plus: earning positive media coverage, having an impact beyond your association, and how the ADA applies to your website.
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In This Issue
Michael Theo, 2017 chair of the AE Committee, offers parting words.
REALTOR® associations in hurricane affected areas are distributing hurricane relief aid and issuing grants to help those affected rebuild their lives.
In three years, Cape Fear REALTORS® in Wilmington, N.C., has moved from having one of the lowest levels of Broker Involvement Program participation to one of the highest.
First-time home buyers in the Silicon Valley and Santa Clara County area can receive up to $5,000 toward their closing costs.
NAR's Multiple Listing Issues and Policies Committee to consider a change to current MLS policy at the REALTORS® Conference in Chicago in November.
Join NAR in commemorating the 50th anniversary of the Fair Housing Act by advocating housing opportunity in your community and across the country.
Developing commercial programs and services made easier with grants and success stories.
Much of the success of the REALTOR® organization depends on capturing the hearts and minds of consumers. How effectively are you reaching out?
Helping consumers understand the value a REALTOR® brings to the homebuying and homeselling process boosts members’ business.
REALTOR® associations at the state and local level have access to an abundance of resources from the National Association of REALTORS® to reach out to local voters for support on issues critical to ensuring property owner rights and maintaining livable communities nationwide.
REALTORS® are the experts on the local housing market as well as the home buying and selling process. They know communities, home values, and whether now is or isn’t a great time to sell a home. Collectively, along with their association, they represent an enormous wealth of information, yet getting that message out to consumers is often a challenge.
Media relations is one of the most valuable yet complex pursuits for any association, but it is especially challenging for small associations.
There’s no doubt you need people skills to do your job.
Take steps to protect your association against ADA noncompliance claims.
“Far and away, the best prize that life has to offer is the chance to work hard at work worth doing.” —Theodore Roosevelt
Your 2018 AE Committee chair, Rebecca Grossman, RCE, GREEN, CEO of the Scottsdale Area Association of REALTORS® in Arizona, has a full plate of AE projects and programs to foster in the upcoming year.
