Use of the Term REALTOR® with a Member’s Name
Use of the REALTOR® Logo with a Member’s Name
Use of the Term REALTOR® with a Member’s Name
Members are licensed by NAR to use one or more of the MARKS in connection with or in reference to themselves and their real estate businesses. Use in connection with a member’s name is acceptable as long as it is consistent with the guidelines and policies of this Manual.
For example, to comply with the Form of Use Limitation, the MARK must appear in all capital letters and be set off from the member’s name by punctuation. To comply with the Context of Use Limitation, the MARK must never be used with a descriptive term or as a vocational description such as a real estate broker, agent, or licensee. The MARKS are not and may never be used as a designation of a person’s licensed status.
It has become customary in some areas for one member to address another member as, for example, “REALTOR® Jones.” Such use as a letter salutation or signature is acceptable. For example:
Proper Use
Dear REALTOR® Jim:
Dear REALTOR® Jones and Mr. Doe:
Sincerely,
REALTOR® Smith
A non-member is never permitted to use the term REALTOR® or REALTOR-ASSOCIATE® adjacent to his name on a business card or anywhere else, even if he is employed by or affiliated with a firm that is permitted to use the term REALTOR®.
Association executives and staff may use the MARKS to identify their positions with their Member Boards. For example: John Smith, Association Executive, ABC Association of REALTORS®.
Use of the REALTOR® Logo with a Member’s Name
As with the terms REALTOR® and REALTOR-ASSOCIATE®, the REALTOR® Logo may also be used in connection with a member's name as long as such use complies with the policies and guidelines regarding display of the REALTOR® Logo as set forth in this Manual.