Real Estate Tech Leaders: What's in Their Toolbox?

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Marki Lemons Ryhal’s Top Free Tech Picks

(ReMARKItable LLC in Chicago, video podcaster and blogger, “Social Selling Made Simple”)

• Google Trends: Identify trending, blogworthy topics.
• Pexels: Access free stock photo and videos.
• Canva and its color palette generator: Create social media graphics and presentations.
• Zubtitle: Transcribe speech from your videos to create video captions and subtitles.
• Wavve: Turn podcasts into animated videos to share on social channels.
• Linktree: Share web links on Instagram.
• Free PDF Editor: Edit PDF files.
• Coschedule Headline Analyzer: Receive scores on your headlines to help you gauge appeal and improve social sharing.
• Mailchimp: Access a marketing platform to create newsletters, automate your outreach campaigns, and manage mailing lists.

Brandon Doyle’s Top Tech Picks

(Part of a family real estate team at RE/MAX Results in Maple Grove, Minn.)

• Tribus: Access a CRM to track contacts and coordinate follow-ups.
• First: Sync this mobile app with Gmail and Microsoft Exchange to fill in missing database gaps, match properties to your existing contacts, and determine prospects’ likelihood to move.
• RealVision: Create 360-degree virtual tours along with professional photos and floor plans.
• BoxBrownie: Use photo enhancement tools for listing photos, with color correction, 360-­degree photo editing, floor plans, virtual staging, and more.
• Homesnap: Peruse property information on the go, including an agent lookup tool.
• Homebot: Send automatic notifications to past clients on home values, interest rate alerts, and more.
• Sisu: Track daily conversations and appointments and access a dashboard of key performance indicators in real time.