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The National Association of REALTORS®’ fair housing campaign, “The Fight for Fair,” speaks out against all forms of discrimination in housing and emphasizes the association’s commitment to fair housing. The campaign—which declares “fairness is worth fighting for, and we won’t stop until the fight is won”—has been recognized for its messaging with several awards recently.
“The Fight for Fair” nabbed a Gold award in the real estate category of the Shorty Awards, which honors top content creators and producers on social media. It also has won two BrandSmart awards from the American Marketing Association, a Gold for Cause Marketing and the Grand Champion Award. “The Fight for Fair” has also won a Gold Stevie Award for Marketing Campaign of the Year in the real estate category from the American Business Awards, and has won a Silver from the American Advertising Awards Chicago Chapter.
“The widespread recognition that NAR’s consumer advertising campaign continues to receives is a testament to the work authentically reflecting our members’ tireless work in partnership with their clients and consumers across America,” says Victoria Gillespie, NAR’s chief marketing and communications officer. “REALTORS® abide by a strict Code of Ethics and fair housing is a key tenet of our code. ‘The Fight for Fair’ acknowledges the unfortunate reality we continue to face in this country as we strive to ensure the American dream of property ownership is accessible to everyone.”
NAR’s ad campaign was also recognized for “The Battle Home,” an exhibition in Kansas City’s Union Station that contributed to the association’s larger “That’s Who We R” campaign. NAR had partnered with Havas Chicago and Veterans Community Project, an organization battling veteran homelessness in Kansas City, Mo. It was recognized with a Gold award from the American Advertising Awards District level (in the category “Out-of-Home & Ambient – Corporate Social Responsibility”); two Silver awards from the American Advertising Awards Chicago Chapter; and a Bronze Cube from the One Club for Creativity’s ADC Annual Awards.
To allow members to join in spreading the REALTOR® messaging, NAR partnered last year with Photofy to allow members to easily personalize and share “That’s Who We R” campaign social assets, including animated graphics, on their own social media channels. Learn more at ThatsWhoWeR.realtor or Photofy.com/nar.