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About a third of agents and brokers are using green data fields in their MLSs to promote sustainable home features, believing them to be a selling point, according to the 2023 REALTORS® and Sustainability Report from the National Association of REALTORS®. Many homeowners may see the value as well, but “the number one question we hear from consumers is where to start,” says Nicole Staple, head of market partnerships at Rewiring America. “Few people can afford to make these upgrades all at once.”
A recent study from Reworking America and Thumbtack provides a breakdown of sustainable upgrades by budget and the potential utility bill savings:
