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When your new leads and clients look online to learn about international real estate, will they be able to find you? What kind of an impression will your online presence give? A strong online profile that clearly states your education in international real estate can have a profound impact on your future success.
1. Consistent Name & Titles
Keep your name consistent across all platforms. Be sure to include your titles”REALTOR®”1 and “Certified International Property Specialist (CIPS)” right after your name. Including these terms will help you show up in search engines when clients are interested in international property transactions.
2. A Great Headshot
Select a good quality headshot and use the same photo consistently across all of your online profiles. A great real estate headshot will have a background thoughtfully selected to give a nod to your target audience. Be sure your photo is current and looks like you now (not you 10 years ago) so you can instantly build trust with clients you meet.
3. Expertise
The small biographical blurb on your profile is a great place to highlight your expertise, credentials, and value to future customers. Showcase any global education, knowledge, or designations you have earned. Prove to customers that you have specialized knowledge worthy of their confidence and business. Consider highlighting regions and countries of focus, any languages you speak, and the main benefits available to your client by working with a CIPS designee. As you incorporate these keywords into your bio, your clients will more easily find you.
4. Testimonials and Social Proof
Make sure to include testimonials from past clients and sales statistics (number of global transactions closed, number of clients helped that year, etc) that helps build your credibility. Potential clients rely heavily on ratings and testimonials so be sure they stand out visually on your page.
5. Client-Focused Writing
As you write your profile bios, remember to keep it client-focused. As you zero in on a focused audience, you will have more success marketing yourself. Only include information that will be relevant and easily understood by this target market. A great bio goes beyond sharing information about you but rather uses language that conveys you understand your client’s problems, their desires, and their hesitations in the process. For example: speak to your transparency and desire to always keep them informed along the way, your transparency, your dedication to making sure they get what they want.
6. Edit
Before hitting “publish” on any online profile, proofread to ensure there are no formatting or grammatical errors.
1Always ensure that your use of the REALTOR® mark in online profiles is consistent with the Membership Marks Manual.
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