Commercial Resources for Associations

NAR research shows approximately thirty percent of REALTORS® will complete one or more commercial transactions each year. These resources will help associations communicate and engage with commercial members, helping them grow their business and professionalism.

Explore the full range of commercial resources and services available to your association, including marketing assets, social graphics and more to engage members and promote commercial real estate within your community!

Not Sure Where to Start?

Email commercial@nar.realtor to get in touch with the team for assistance!

Accreditation, Awards, Grants & Resources

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Accreditation, Awards, Grants & Resources

Learn how your association can get recognized by NAR for promoting commercial real estate!

NEW! Commercial Marketing Grant

Launched in 2024, the Commercial Marketing Grant provides state & local associations an opportunity to apply for funds to assist in marketing Commercial membership.

Learn more & Apply

Commercial Innovation Grants

This program assists REALTOR® associations with funding for new services or programs that have a direct commercial member benefit and add value. The application and funding process is held at the beginning of each year, however resources may be available at other times.

Learn about commercial innovation grants

Commercial Services Accreditation

Your association can be recognized by NAR for a commitment to offering commercial services, programs and benefits for members. This prestigious achievement not only can help you retain your current members, but is also part of a strong membership recruitment plan. Learn more: Commercial Services Accreditation.

National Commercial Awards

Every year in the Fall, NAR honors accomplished REALTORS® in commercial real estate by celebrating their local achievement on a national level. Learn more about how you can take this opportunity to recognize an award-winning commercial professional from your association on the National Commercial Awards page.

REALTOR® Party – Community Outreach Grants

Funding is available to state and local REALTOR® associations to help plan, organize and implement community outreach programs. These funds can help you to revitalize downtowns and suburbs, create great places, enhance housing options and focus on land use in communities.

Get details

REALTORS® Property Resource – Commercial

Give your REALTOR® members one-click access to RPR Commercial resources with badges that you can integrate into your websites or blogs. RPR Commercial badges connect to upcoming training, best practice articles and links to short videos tutorials. This technology and exclusive benefit allows your members to measure, predict, and target the right location for their clients. For details visit the RPR site and select “Commercial” in drop down menu.

Forming a Commercial Overlay Board or Structure

Get tips on forming a commercial structure at your association — assess readiness, create a membership development plan and much more.

Forming a Commercial Overlay Board

Economic Development Toolkit

Understand the work of an economic developer and start building collaborative relationships between your association and local/state economic development organizations.

View the toolkit

Commercial Marketing Toolkit for Associations

NAR's Commercial Positioning Campaign Executive Summary

To better support commercial real estate, view the 2023 Commercial Positioning Campaign Executive Summary to understand the campaign's objectives, audience and goals.

Download the Commercial Positioning Executive Summary for Associations pdf 41.77 kb