Styled, Staged & Sold

Bringing you the latest home design and staging trends. From REALTOR® Magazine.

Is a Larger Closet Worth More Than a Prime Location? Apparently Yes!

Home buyers say they’re willing to make some sacrifices on the home’s location in order to get certain must-have amenities in their next home, according to the 2014 PulteGroup Home Index Survey of more than 1,000 adults ages 25 to 65. Indeed, 44 percent of adults surveyed said they’d give up a location near public transportation and 35 percent would give up better schools and proximity to entertainment and shopping for certain upgrades in their next home.

So what features are so important that they are willing to make such big sacrifices as the location of the home? Here are the top items that home owners said they’d be willing to make sacrifices on location in order to have:

  • Move-in ready home: 64%
  • At least one bathtub in a home: 54%
  • More space than their current residence: 51%
  • His and her closets: 23%
  • Spa-like master bedroom: 23%
  • Large eat-in kitchen area: 23%
  • Kitchen island: 22%

"In addition to the more common home options, we're starting to see regional trends emerging among homebuyer preferences," says Ryan Marshall, executive vice president of homebuilding operations, marketing and sales for PulteGroup. "From outdoor kitchens in Florida, to spice kitchens in California, shoppers are increasingly discerning when it comes to home features that could be the deciding factor in their next move."

Other popular regional trends the survey identified were accordion-style glass doors in the Southwest; multi-generation floor plans and screened-in porches in the Southeast; balconies off the kitchen and rooftop terraces in the Northeast; and "Jack n' Jill" bedrooms and coffee bars in the Midwest.

Overall, the most important areas to home buyers when choosing a new home: kitchen (29%), bedroom (22%), and living room (18%).

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