REALTOR® Content Resource

NAR's REALTOR® Content Resource (RCR) offers free, original home ownership content you can use in your consumer communications. Add expert articles about home ownership, buying, and selling to your marketing efforts, and continue the conversation with clients long after the sale.

Visit REALTOR® Content Resource

Using the REALTOR® Content Resource

What are the benefits to my business?

RCR provides hundreds of articles on topics like home buying and selling, home improvement, maintenance, taxes, insurance, and community issues. Sharing these articles with past, present, and future clients can help keep you top of mind as a trusted adviser.

The articles come from HouseLogic.com, NAR’s award-winning homeownership site, and are written by journalists who regularly cover the home industry, personal finance, taxes, and real estate. The HouseLogic team creates new content that helps consumers maintain, enhance, and protect the value of their homes.

Ways to share REALTOR® Content Resource articles

Share RCR articles in any of your communications channels:

e-newsletters
blogs
websites
handouts
listing presentations
Facebook, Twitter, and other social media

Examples of RCR content

Making your home more energy efficient
Tips for a stress-free closing
Steps to take before buying a home
Which home improvements return the greatest value at resale
Home maintenance tips for every season
Appliance buying guides
How to build vibrant communities
Collecting home owner's association dues
Cleaning up gardens for fall and winter

Illustration showing someone on a tablet executing real estate transactions

Technology and good-old-fashioned creativity are helping agents, buyers, and sellers abide by COVID-19 health and safety practices while getting deals done. From HouseLogic.