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Reference the following resources in your new member orientation:
REALTOR® Trademark
As one of the strongest and most recognized brands in the world, be sure to communicate to new members the importance of the REALTOR® brand and how to use it properly to ensure maximum value with the public. It is a key differentiator since only members are authorized to use the term “REALTOR®” or the REALTOR® logo in connection with their real estate business. To protect it, we need to ensure that “REALTOR®” continues to mean a member of NAR and not just any real estate agent. To easily communicate this issue, the 3-minute Make Our Marks Remarkable video and the On Your Mark brochure (Item #126-181) is available for purchase at the REALTOR® Store.
www.nar.realtor/trademark | www.nar.realtor/store
Code of Ethics Training and Orientation
All REALTOR® Associations are required to offer 2.5 hours of Code of Ethics training for applicants and existing REALTOR® members. At orientation, individuals will review the Code, training requirements and set expectations. Plus, materials are available for purchase to help communicate the value of this training to your membership. Two online ethics training courses make completion easy by offering CE credit in several states or a customizable, interactive, non-CE training option. You can also purchase physical copies of all of the latest code of ethics items for your members or download all of the items for free from the REALTOR® Store,
www.nar.realtor/code-of-ethics/ | store.realtor/code-of-ethics
2023 NAR Membership Guide
Download the 2023 NAR Membership Guide for a comprehensive view of all the benefits and programs designed to help you succeed as a REALTOR®.
Realtors Property Resource® (RPR®)
Kick off your next new member orientation meeting by watching these videos. New REALTORS® will find out how to activate their RPR accounts, how to get started, and how it can help them “wow” their clients and close more deals. In addition, you’ll find an article on the 10 Ways to Get The Most Out of RPR. AEs should also be sure to check out these resources for self-paced learning and agent onboarding. These handy resources will help you demonstrate the value of membership, and give you tips and techniques that can strengthen every aspect of a new members’ business-building efforts.
blog.narrpr.com/new-member | blog.narrpr.com/association
realtor.com® New Agent Success Tools
Engage with the latest tools and training specific to newly licensed REALTORS®. Includes tips for setting up your realtor.com® profile, downloads and classes focused on making your first year in real estate successful; and professional development opportunities.