Strategic Framework and 2023-2025 Strategic Plan
2024 Update
THE NAR STRATEGIC FRAMEWORK
Operating Values
What Do We Stand For?
Right to Housing Opportunity. We believe that every individual should have access to safe, decent, affordable housing.
Real Estate Impact. We believe that a thriving residential and commercial real estate market is a critical economic engine to support healthy vibrant communities.
Private Property Rights. We believe that the freedom to buy, sell, and utilize property, as protected by the 5th amendment, underlies all real estate transactions and markets.
Homeownership. We support the broadest opportunity for homeownership and promote the benefits to individuals, families and the community.
Entrepreneurship. We believe that every individual should have the freedom to pursue their business goals and succeed in creating the quality of life they desire.
Professionalism. We believe that all REALTORS® ascribe to the highest standards of ethics and professionalism.
How Will We Operate?
Empathy. In all that we do, we are guided by a deep understanding and sensitivity to our members’ needs and concerns and stay focused on removing barriers to their success and profitability.
Collaboration. We believe that by sharing expertise, ideas and resources with others, we can build relationships and solutions that will advance the industry. We will always seek to find best in brand companies, partners or platforms, rather than build or develop it ourselves.
Stewardship. We believe that we have a responsibility to manage and direct the assets of the association, including the integrity of the REALTOR® brand, for the sole purpose of benefiting our members.
Transparency. We strive for open, two-way communication with members to inform our actions and decisions on their behalf.
Resilience. To lead effectively, we must adapt to our changing environment and be proactive in shaping a future in which our members can thrive.
Inclusivity. We believe that every voice has value in shaping the work we do, and that by embracing our differences, we will learn more, be stronger and develop better solutions.
Long-Term Goals
THE NAR 2023-2025 STRATEGIC PLAN
Pillar: Leadership & Influence
Pillar: Industry Outreach
Pillar: Member Success
Pillar: REALTOR® Brand
Strategic Opportunity: Professional Standard of Excellence
2025 Objectives
- Set a higher standard of excellence in real estate so that REALTORS® can consistently meet changing consumer needs and expectations.
- Promote REALTORS® as champions of diverse, inclusive, accessible, and sustainable communities.
Strategic Opportunity: REALTOR® Value
2025 Objectives
- Ensure that REALTORS® know their value, can communicate their value and consistently embody their value in serving consumers.
- Showcase the value of a REALTOR®, including integrity, knowledge and excellence, and portray the experience of working with a REALTOR® as personal and inspiring.
Pillar: The Member Experience
Strategic Opportunity: NAR Communication Strategy
2025 Objectives
- Enhance the M1 database as a more robust platform that helps NAR and local and state associations more effectively communicate with members and target benefits and services.
- Develop an organization-wide strategic communications plan that coordinates, integrates and customizes content and messaging to members and consumers.
Strategic Opportunity: Partnership with Brokers
2025 Objectives
- Effectively partner with brokers and managers to engage members and advance our common industry goals and priorities.
Strategic Opportunity: Member Engagement and Collaboration
2025 Objectives
- Create and promote pathways for engagement of next generation REALTORS®, resulting in a strong sense of belonging and contribution of their voice and talents.
- Provide opportunities for members to share and collaborate around specific areas of interest and expertise.
- Create an association culture in which all members feel connected to and a valuable part of NAR.
- Identify and remove barriers to volunteerism in NAR.
Pillar: Organizational Development and Performance
Strategic Opportunity: NAR-State-Local Association Relations
2025 Objectives
- Improve communication and alignment of national, state and local association roles around a shared member.
Strategic Opportunity: Diversity, Equity and Inclusion
2025 Objectives
- Fully realize and maintain the impact of the DEI strategic plan in NAR policy, governance, membership, and member engagement.
- Reduce bias in interactions with members and in processes designed to engage members in the association.
Strategic Opportunity: Environment, Social, Governance and Resilience (ESG+R) Practices
2025 Objectives
- Use an ESG+R lens on a regular basis to evaluate NAR policies, practices and decisions.
Strategic Opportunity: NAR Focus and Priority
2025 Objectives
- Conduct annually a consistent, integrated process of planning that aligns the focus and resources of the association around an agreed upon set of goals and priorities.
Strategic Opportunity: Leadership Development
2025 Objectives
- Develop a system to identify, cultivate and encourage competent, engaged volunteers and leaders who represent the diversity of the membership and who are committed to advancing the industry and the communities they serve.
2024 Strategic Priorities
Downloadable Content
DIVERSITY, EQUITY, AND INCLUSION STRATEGIC PLAN
Pillar: Executive Commitment
Pillar: Membership
Pillar: Culture
Pillar: Advocacy
Pillar: Partners
Pillar: Communication & Marketing Management
Downloadable Content
Questions?
Contact nargovernance@nar.realtor