Share
© The Good Brigade - DigitalVision/Getty Images
The Center for REALTOR® Development, a wholly owned subsidiary of the National Association of REALTORS®, has partnered with Getty Images’ Custom Content photographers and videographers to create “Agents in Action,” an image gallery authentically capturing the real estate experience in America.
“We hope that real estate professionals worldwide will look at this image gallery and feel represented,” says Michelle Collins, marketing and communications manager for CRD. “April is Fair Housing Month, which is extremely important to NAR and its 1.5 million members, which is why we launched this now. Engaging imagery is requisite for real estate professionals. As visuals within the industry advance and become more inclusive, our hope is that agents, brokerages, and others will be able to benefit and use the content in their own marketing materials.”
CRD will continue to add content over the next few months, highlighting the exceptional service home buyers and sellers receive when they work with a qualified real estate professional.
“Getty Images brings a wealth of expertise and resources to promote diverse representation across sectors,” says Claudia Marks, senior manager of New Creator Strategy at Getty Images. “We are happy to support CRD on their journey to create authentic imagery that can be shared across the real estate industry.”
“Agents in Action” personifies four CRD credentials: the Accredited Buyer’s Representative designation, the Certified International Property Specialist designation, NAR’s GREEN designation, and the Seniors Real Estate Specialist designation.
“I am not only personally passionate about advancing [diversity, equity, and inclusion], but it’s also a core value for NAR staff. Representation matters. The opportunity to partner with Getty Images to create inclusive content of agents from various backgrounds and cultures is very meaningful,” said Jennifer Rzeszewski, executive director of CRD. “I am looking forward to seeing the additional content once it has been created, and how it will be repurposed.”
CRD is devoted to the career advancement and professional development of real estate professionals. NAR members can seek specialized education and credentials, which can help them stand out in today’s extremely competitive market and create a customized experience for their clients.