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Broker's Edge: Agenda

Stay tuned for information on future Broker's Edge events, or review the agenda from the February 2024 event below.

Thursday, February 22

8:00—9:00 am: Breakfast & Welcome

9:15 am: Keynote Address: Know Your Value, Show Your Value: Refining the Modern Brokerage Value Proposition for Both Clients and Agents

  • Joe Rand, Author and Chief Creative Officer, Howard Hanna | Rand Realty

The real estate industry is changing; are you changing with it? The “traditional” brokerage value proposition is under stress like never before — from disruptive business models that threaten the agent-broker relationship to external challenges that question brokers and agents' values, particularly on the buy side. In this thought-provoking session, author, educator, and working real estate broker Joe Rand will help you “know your value” and “show your value” to your agents and clients.

10:15 am: Legal Update - Fostering Competition, Enhancing Consumer Access & Opportunity, and Championing Homeownership After the Burnett Verdict

  • Matt Troiani, NAR Senior Counsel & Director of Legal Affairs

Everything brokers need to know after the Burnett verdict: the background, the verdict, what comes next, and what member brokerages can do to manage risk and best serve their clients.

10:45 am: Legal Update – Navigating a Changing Landscape

  • Justin Davidson, General Counsel & Director of Government Affairs for the Massachusetts Association of REALTORS®.

Understanding the association tools and resources available to you to remain successful no matter what changes may come.

11:15 am: Networking Break

11:30 am: Update From the Massachusetts Board of Registration of Real Estate Brokers & Salespersons

  • Peter Ruffini, Broker/Owner, RE/MAX Connections

Get the latest information from the Board including trends in the number of new licensees, recent accomplishments and initiatives, and an opportunity to ask questions.

12:00 pm: What Keeps Brokers Up at Night

  • Kimberly Allard, Broker/Owner, Century 21 Professionals

We will review some important license law reminders, disclosures, and forms that you may not know existed. How are your agents addressing compensation if none is being offered in the MLS? Social media mistakes are happening under your nose, as well as reckless clauses your agents are using that you are responsible for. Session will be wrapped up with field ramifications of the DOJ and the class action lawsuits.

12:30 pm: Networking Lunch

1:30 pm: What to Expect in 2024 and Beyond

  • Lawrence Yun, Chief Economist & Senior Vice President of Research, NAR.

Mortgage rates have pivoted lower as the Federal Reserve plans on several interest rate cuts in 2024. What to expect regarding home sales, home prices, and the broader economy.

2:00 pm: Sustainability & Broker Liability

  • Craig Foley, Founder Sustainable Real Estate Consulting Services & Chief Sustainability Officer, LAER Realty Partners.

How would one of your agent's answer the question, "Well, what about climate change?" at an open house or a showing? Did you know that there is a process for adding contributory value of homes with high-performance improvements? What is your potential liability if a listing agent isn't aware of this process? Are seller's leaving money on the table because they have hired the wrong agent?

2:30 pm: Branding Isn’t Just for Toothpaste and Detergent; REALTORS® Need it Too!

  • Burton Kelso, Chief Tech Expert, Integral

Branding isn't just for fast food restaurants and big box stores, it's also important for your real estate business. No matter how long you have been in business, you need to consistently remind people you're in business and show them how you can help them solve the problems that they have.  Even if you feel you're at the top, it's never lonely up there because there is always someone out to dethrone you. Check out this seminar that will help you create a brand that people will always remember when they need your real estate services.

3:00 pm: Networking Break

3:15 pm: Why Don't You Just Tell Them?

  • Jonathan Schreiber, Legislative & Regulatory Council, MAR

Take a deep dive into the ins-and-outs of advocacy. How do the pros do it? How can you get involved? What resources do REALTORS® have available to continue a long track record of success? All explained with real-world examples from the front lines.

3:45 pm: Emerging Tech Trends in Real Estate

  • Alex Lange, Vice President of Strategy and Innovation, NAR

The real estate industry is on the verge of unprecedented change and the next 20 years will look dramatically different from the previous 20 years. Here are the top five technologies or trends that we are seeing and some predictions of where we think this is all going.

4:15 pm: Closing Remarks

4:30 pm - 6:00 pm: Networking Reception

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