REALTOR® Broker Summit Agenda

Hands-on Learning Labs are free and optional with your Broker Summit Registration. These sessions are two-hour, deep-dive interactive workshops on hot topics in the real estate industry.

8:00 am Hands-on Learning Lab: Instagram + AI for Real Estate Lead Generation

• Marki Lemons-Ryal, Chief Artificial Intelligence Officer, Speaker, ReMarkiTable

Learn how to harness the power of Instagram and AI for real estate lead generation in this dynamic course. Tailored for forward-thinking brokers, you'll discover cutting-edge techniques to optimize your online presence, attract potential clients, and convert followers into clients. Dive deep into crafting a magnetic Instagram profile, exploring innovative strategies like managing a 'faceless Instagram channel' inspired by successful models such as Fit Aitana, ensuring privacy while delivering compelling real estate content. Master the art of creating 100 engaging Instagram Reels in just 10 minutes, leveraging AI tools to personalize content and analyze market trends for maximum impact. With a focus on effective time management and utilizing Instagram's features like the remix feature, you'll learn to captivate audiences, expand your reach, and successfully convert followers into clients.

10:00 am Hands-on Learning Lab: 10 Steps to Grow Your Brokerage

• Dean Cottrill, EVP, T360

In this fast-paced workshop, participants will be led through a step-by-step approach to facilitate growth. Beginning with a discovery exercise, leaders delve into their performance, assess competitors, and set their strategic intent. Moving into the growth phase, participants will determine their brand archetype, identify their recruiting persona, learn about a systemized recruiting process and goal setting. The final phase is focused on scaling including business generation and sphere marketing strategies, hiring, and accomplishment marketing strategies. The outcome is a realistic plan fostering measurable growth and success.

1:00 pm Welcome & Opening Remarks

• Kevin Sears, 2024 President, NAR

1:15 pm NAR Legal Update

• Katie Johnson, Chief Legal Officer and Chief Member Experience Officer
• Lesley Muchow, General Counsel & Vice President of Legal Affairs and Antitrust Compliance

2:00 pm Keynote - Turn Challenge Into Opportunity and Change Into Competitive Advantage

• Peter Sheahan, C-Suite Advisor and Entrepreneur

3:00 pm Making NAR Data Work for Your Brokerage

• Dr. Jessica Lautz, Deputy Chief Economist and Vice President of Research, NAR

The housing market is constantly evolving. Learn the latest and on how buyers and sellers are adapting with changing housing inventory, mortgage interest rates. Who can enter into the market and importantly, who cannot?

3:45 pm Break

4:00 pm How Real Estate IRAs Work: A Strategy to Help Brokers Build Retirement

• Jason Craig, President & Financial Advisor, IRA Resources, Inc.

As a broker, you are in a unique position to save for retirement and grow your business by helping clients diversify their retirement portfolios. After all, you come across the real estate deals firsthand and know the market inside and out. But REALTORS® who are NOT familiar with self-directed IRAs may be missing out on a great opportunity. Discover how to use this powerful investment tool to secure your retirement and increase your value to your clients.

4:45 pm New Tools for Tomorrow’s Business – Today!

• Lynn Madison, REALTOR®, President, Madison Seminars
• Adorna Carroll, REALTOR®, President Dynamic Directions, Inc

The recently announced settlement agreement in the home seller class actions will bring changes to our industry. However, the agreement also preserves consumers' choices when it comes to real estate services when buying or selling a home. Now is the time to proactively prepare for practice and policy changes, using new resources and tools to prepare for tomorrow’s business.

5:30 pm Day 1 Closing Remarks

6:00 pm Networking Reception

8:00 am Networking Breakfast

9:00 am Welcome & Day 2 Program

9:15 am 2024 Housing Market & Economic Update

• Lawrence Yun, Chief Economist, NAR

This session will provide indicators of the current real estate market and where the market is headed. It will also cover how buyers and sellers are facing the changing market hand in hand with their real estate agents.

10:00 am Leverage AI to Enhance GCI

• Marki Lemons-Ryal, Chief Artificial Intelligence Officer, Speaker, ReMarkiTable

Picture this: You're a real estate brokerage striving for success in a dynamic market. You know that lead generation is the lifeblood of your business, but with fierce competition and ever-changing consumer behaviors, staying ahead can be a challenge. That's where Artificial Intelligence comes in. We will dive into the world of AI and discover how it can supercharge your brokerage lead generation efforts, driving your Gross Closed Income to new heights. Unlock the potential of AI and transform your company's productivity, leads, and income!

10:45 am Break

11:00 am Pulling a Rabbit Out of a Hat: Creating Affordable Homeownership Amidst a Housing Shortage

• George Fatheree, Founder, ORO Impact
• Ellen Martin, California Housing Finance Agency
• Jeremy Empol, Federal Home Loan Bank of San Francisco
• Ken Fears, Director of Conventional Finance and Valuation Policy, NAR (Moderator)

NAR studies estimate America needs at least six million more housing units to meet present demand, and this lack of supply is the main driver of the acute affordability challenge we face now. This hasn't stopped private entrepreneurs and government agencies from finding innovative ways to help qualified homebuyers realize the American dream. This panel showcases the most exciting initiatives emerging from the public and private sector today and thoughts on how they can be adopted nationwide.

11:45 am The REAL Way to Recruit and Retain

• Anthony Lamacchia, Broker Owner, Lamacchia Realty

This session will focus on how training your agents is a way to increase your success in recruitment efforts, coupled with being an authority in your market, putting on effective training events, and offering agents services that make it impossible for agents to leave.

12:30 pm Closing Remarks

Hands-on Learning Labs are free and optional with your Broker Summit Registration.  This session is a two-hour, deep-dive interactive workshop on hot topics in the real estate industry.

2:00 pm Hands-on Learning Lab: Unique Lead Generation Strategies for 2024

• Shay Hata, REALTOR®, Berkshire Hathaway

Learn and implement practical lead generation tips from a top REALTOR® including how to get quality leads from social media, how to get more clients from referral partners, how to do a better job of following up with past clients to get their future business, and how to wow current clients to ensure they refer their family and friends to you in the future.