Branded content partnerships help us create original real estate content with a prominent publisher or platform, to engage consumers in deeper stories, telling REAL stories that ultimately set REALTORS® apart by demonstrating their expertise and the value they bring to the complex property ownership transaction.
You may share any of this content with your clients and other constituencies.
NAR’s Consumer Ad Campaign partnered with theSkimm to launch a 3-video series showing some realities around the homeownership journey, and how REALTOR® expertise assists and guides both first-time buyers and sellers through it all.
NAR has partnered with Apartment Therapy, a popular lifestyle and interior design site, to produce custom content that answers questions from first-time home buyers and gives guidance from REALTORS®.
Interactive Web Hub — Find answers to top questions from aspiring home buyers, with pro tips from REALTORS®. Questions include:
How This Couple Moved From City to Small Town in the Pandemic
How This Apartment Dweller Went From Renter To Homeowner
A New Business Owner Shares What It Was Like to Lease Her Own Storefront
In this partnership with CNN, NAR demonstrates authority in real estate through its economic data and market trends to guide first-time home buyers navigating the housing market.
NAR has partnered with Refinery29, a modern woman's destination for how to live a stylish, well-rounded life, to produce and distribute a 6-part article series sharing individual stories that position REALTORS® as the most trusted resource, who’ve already helped many members of this female audience make ownership ambitions a reality.
NAR’s Consumer Ad Campaign partnered with SUMA, a financial web destination for the Latinx community, to provide real estate insight and expertise and help first time buyers navigate the homebuying process.
NAR has partnered with The Atlantic, an American news and multi-platform publisher, covering news, politics, culture, technology, health, and more, to create a multi-media destination page, highlighting various ethical dilemmas facing today’s homeowner, such as interacting with neighbors, renting space on Airbnb, and remodeling classic features. Through each experience, thoughtful insights and guidance from REALTORS® supports the modern home owning experience.
NAR has partnered with The Daily Beast, an American news and opinion website focused on politics and pop culture, to create a series of articles showcasing NAR as the leading advocate for homeowners, and the REALTORS® who are arming homeowners with the knowledge to make informed choices. A separate initiative “Neighborhood Shapers” tells the stories of minority homeowners who broke ground by moving to non-minority areas, and the support REALTORS® gave them then and continue to provide.
NAR has partnered with theSkimm to demonstrate REALTOR® expertise and guidance.
NAR has partnered with Thrillist, an online media website covering food, drink, travel and entertainment, to create a 6-part written series, featuring different regions of the country whose liveability is far greater than most people assume, such as the Rust Belt, suburbia, or small town America. Each article includes tips and expertise from local REALTORS®, as they open the clients and the viewers minds to beautiful housing options around the country.
NAR has partnered with TrueX, a leading engagement advertising platform, to create three :30 second interactive engagement takeovers running on full-episode programming. This advertising unit leverages NAR’s REALTOR® Code of Ethics to effectively build consumer understanding around the value of using a REALTOR® and showcases the REALTOR® difference.
NAR has partnered with Uninterrupted, a sports media site founded by Lebron James that specializes in content based on the athletes’ perspective, to produce and distribute a 2-part video series that follows NBA players who have recently been traded and are willing to share their journey and relationship with their agent, highlighting how REALTORS® offer expert advice at the times these players need it most.
NAR partnered with VICE Media to release Right At Home, a video series showcasing REALTOR® partnership with first-time buyers. Each episode tells real stories about the property-buying process and the relationships they’ve built along the way.
Videos:
The Future of Homebuying is Here — This explainer series breaks down economical shifts and the impact on the homebuying process.
Multigenerational Homebuying — This custom three-minute video dives into the trend of mulitgeneraltional homebuying and how REALTORS® can help navigate the nuances of finding a home that works for the whole family.
Post-Pandemic Homebuying Video — Homebuying has changed since the pandemic and REALTORS® are best equipped to help homebuyers navigate the nuances.
Homebuyer Checklist — The checklist encompasses everything a first-time buyer needs to know about buying a home in today's market. Printable version available in the article.
NAR has partnered with Washington Post, a trusted name in news, to produce national, online articles that educate consumers on the real estate market, and the advantages of homeownership and working with a REALTOR®.
How to Navigate an Ever-changing Housing Market
The U.S. Real Estate Market: Envy of the World
NAR has partnered with the Washington Post to create a virtual, interactive cul-de-sac that allows users to navigate through different stories from modern home buyers expressing how a REALTOR® helped them on the path to ownership. The articles also give a voice to the REALTOR®, who will give expert analysis on the trends covered.
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