The REALTOR® to REALTOR® Series: Which Housing Stats Matter Most to Your Business?

The real estate market is changing on a daily basis, and the housing data you’re looking at today may not be relevant tomorrow. So, how do you know which statistics to pay attention to, and how reliable can they be? Host Marki Lemons Ryhal goes behind the numbers with two real estate pros who have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you can find lies within a tool you likely use every day.

Meet the guests:

Mark T. Donnelly is an associate broker at Howard Hanna Coach, REALTORS®, in West Islip, N.Y. He is the 2023 chair of NAR’s Research Committee, working closely with economists and researchers at the association to help shape policies and priorities around housing data. Donnelly also serves as the 2024 president-elect for the Long Island Board of REALTORS®. In addition to his role as an associate broker, Donnelly serves as his brokerage’s career advancement coach, helping to elevate the company’s professional and brand development offerings for both agents and the leadership team.

Barb Betts is CEO of The RECollective, a boutique brokerage in Southern California, is a sought-after speaker and passionate educator. A real estate professional for more than 20 years, Betts is a master of the ever-changing real estate landscape. She brings an honest, compassionate, and transparent approach to teaching. In her signature relationship-building course, she takes real estate pros through the systems, processes, and knowledge needed to succeed in any market. Betts, who has shared podcasting tips with the readers of REALTOR® Magazine, leaves listeners feeling empowered and ready to take action.

This episode is sponsored by:

Podcast Transcript:

About the Host

Marki Lemons Ryhal, host of “Drive With NAR: The REALTOR® to REALTOR® Series,” is a managing broker, bestselling author and national speaker with more than 30 years of marketing experience. She aims to change the industry conversation through the podcast to benefit you and your clients. You'll hear Lemons Ryhal mix it up with real estate professionals across the country, discussing the methods they’re using to address market challenges, improve sales or save time and money. Plus, hear anecdotes about extraordinary experiences they’ve had in the field.