Spring 2024

Baby boomers may be the most affluent and well-housed demographic ever—and they’re reluctant to move. What’s a real estate agent to do? The spring issue of REALTOR® Magazine explores how you can serve boomers as they retire and plan life changes.

Also in this issue: Read the inspiring stories (and watch the videos!) celebrating the National Association of REALTORS®’ 2024 Fair Housing Champions. Hear from peers on how to expand into to new niches and improve your marketing results. And read our special supplement What's Ahead for You? for the real story on the association’s pending settlement to resolve seller litigation.

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In This Issue

Despite pent-up demand among millennials, the large baby boomer cohort generally plans to stay in their homes as long as they can. What’s a real estate agent to do?

With a mom who set the example, and a fierce personal drive, Eve B. Lee has become a legendary housing advocate in Illinois.

Through political advocacy and a long-running radio show, Shad Bogany guides Houston’s Black community to homeownership.

Massachusetts real estate forms are now available in multiple languages, thanks to Paul Yorkis.

illustration of three people, one holding "traffic" signs, one with a bullhorn and the words "7 myths"

National Association of REALTORS® leaders have been talking to reporters and members full-time over the past month to correct the record about the association’s decision to resolve nationwide claims brought by home sellers. You can help by challenging inaccurate information that you see appearing in social media posts, news articles or elsewhere.

As an association, we will help you adapt to coming practice changes. As a skilled professional, you’ll play a vital role in communicating the truth about these changes to consumers.

Aim for long-term success rather than short-term profitability by being prepared to communicate your worth—but maintaining an openness to buyer and seller needs.

Qualified older Americans may be able to use a reverse mortgage not just to stay in their current home but also to buy a new home.

Being able to discuss capital gains rules on the sale of a home could be invaluable to baby boomer clients.

Illustration of people with talk bubbles indicating a conversation

These eight points from NAR Legal Affairs will help you bring transparency to conversations about compensation.

If you take time to learn the niche, there are benefits to a probate specialty.

A person mostly out of frame to the right examines a housing graph on their laptop computer in the center left of the frame.

Pent-up demand, settlement agreement will be factors.

Leaving buyer clients alone in a home could be grounds for an ethics complaint.

young woman with brown hair and glasses sitting at large library table writing, with laptop in front of her and stacks of books

When an agent puts in the extra hours to become an expert through designations and certifications, helping them promote their continued education could set them apart in the marketplace.