Leverage Your Local Data for Global Impact

Data is a powerful tool, with infinite real estate applications. First and foremost, you can use data to evaluate properties, prices, current inventory, and local market trends. After all, whether your clients are buying or selling, their top priority is getting the best price.

However, many other types of data also play a role in shaping your practice. As a global agent, you can use data and market insights to:

• Pinpoint global opportunities in your market. Data reveals many key facts about international connecting points,each leading to residential and/or commercial property transactions.
• Market your services to a global audience. Once you understand where opportunities exist, it’s much easier to decide where and how to attract new business.
• Promote your market to the world. What’s unique about your area, and how can you use those points to appeal to international buyers?
• Help clients make property decisions. Typically, global buyers need more assistance identifying and purchasing a suitable property, compared to someone who is intimately familiar with your market.

It’s easier to tackle these objectives if you know what questions to ask and where to find the best answers. That’s what’s inside this issue: a compilation of many excellent tools for identifying global opportunities and assisting global clients. Depending on where you’relocated and what niche you’re targeting for your global practice you’ll want to drill deeper into some topics more than others.

Bottom line, buyers and sellers want to work with a real estate professional they trust—a quality that requires more than honesty and integrity. Trust also implies knowledge and competence. To earn your clients’ trust, make sure you’re relying on the most accurate and useful resources to help guide their decisions.