Demographic Groups

To make positive connections with your customers, it helps to know where they’re coming from—the generational and life experiences that influence their buying and selling decisions. That doesn’t mean stereotyping: It means having the specialized knowledge to address their special needs, whether they’re in the middle of a military relocation, moving out of the home where they raised their children, or buying a home with an eye toward sustainability. NAR’s demographic research and specialty education is geared toward making you the expert, whatever your client’s needs.