“That’s Who We R” is NAR’s national consumer advertising campaign, welcoming consumers to take a first-hand look at real estate professionals who are REALTORS®. The campaign demonstrates relatable consumer experiences as they navigate the complexities, pitfalls, risks, and rewards of buying or selling a home or property with the ethical expertise of a REALTOR® by their side.
REALTORS® bring value, partnership, and expertise to every aspect of the property ownership journey. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search will deliver this work to our target audiences nationally.
Leverage an array of turnkey campaign assets, from print ads and social, to billboard artwork and radio scripts. And please share them! These brand-boosting assets will require member sign-in credentials.
